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<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>
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<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>
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<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it's already here but in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>
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<p>Before we drill down, let's define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>
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<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>
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<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that's what mobile gives you, all in a small screen. That's the new normal.</p>
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<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>
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<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows N76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>
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<h2>Why Mobile Marketing?</h2>
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<p></p>
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