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<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>
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<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/></figure></div>
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<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it's already here but in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>
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<p>Before we drill down, let's define what mobile marketing is? It simply means the act of selling your products or services to your audience by targeting Smartphone or Tablet users.</p>
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<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/></figure></div>
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