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INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4662', '4', '2019-09-22 21:54:57', '0000-00-00 00:00:00', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimized. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user in Nigeria. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s How Mobile Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4685,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png" alt="" class="wp-image-4685"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With that said, there are few things you must define before you start your mobile marketing strategy, this is to ensure its effective for your brand:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What is your objective </li><li> Who is your Target Audience</li><li> Mobile Optimized?</li><li> Connect</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p> <strong>What is your Objective:</strong>  What\'s your objective is simply straight forward, what do you want to achieve when the audiences have seen your advert, do you want them to do something, like giving you their phone numbers or email (Lead Generation) or let them know there is a store close by that sells XYZ (Awareness) or better still give them a coupon for their next purchase when they come to your store (Conversion). </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You have to define your objective, this is the most important factor of all, above all, it should be realistic and challenging.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What is your Target Audience:</strong> If objective is like a path way while making a journey, then knowing who you want to talk to (Target Audience), is equivalent to knowing your destination. The whole campaign will be fruitless if we do not know or pick the right target audience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So how do we get to know about our Target Audience? the answer is simple, through research.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4691,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/buyers-persona.png" alt="" class="wp-image-4691"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Create buyers persona of your audience, do interviews, do surveys, ask your customers question relating to your product or services,  have plenty of session with them. The most important thing here is to listen to them. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If this is done right, you will be amazed with the results at your disposal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Mobile Optimized:</strong> Imagine a scenario where you did everything to get your crush to go on a date with you but on getting to the restaurant, you forgot to your card at home. I know its extremely disappointing. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That\'s what you get with a website that\'s not mobile optimized. You have done an amazing mobile marketing campaign and targeted the right audience and on getting to your website, it was not mobile optimized, totally bad experience to a potential customer. You lose them instantly and that\'s not all, research shows that <a href="https://bitwizards.com/Thought-Leadership/Blog/2012/August-2012/Responsive-Web-Design-What-it-is-and-Why-Your-Bus">57% of customers</a> never recommends a website if they had a bad mobile experience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4695,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Optimised..png" alt="" class="wp-image-4695"/><figcaption>A sample of a responsive website</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Irrespective of your tactic whether it\'s Mobile ads, SMS marketing or APP marketing, your website must be mobile optimized to avoid to loss of a potential customer.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Connect-</strong>  Customers are always eager to interact with brands especially those they are loyal to, integrating your business activities ( customer support,  content marketing and social media e.t.c) into your mobile strategy is simply a must because it \'s a medium where a majority of your customers can be found.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With the mobile marketing strategy developed, the next phase is to choose a revelant mobile marketing type based on your objectives and business strategy.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They are the different types of mobile marketing, the type that works best for your business will depend on your target audience and budget.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>SMS Marketing</li><li> Mobile Search ads</li><li> <g class="gr_ gr_52 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="52" data-gr-id="52">App based</g> Marketing </li><li> In-game Mobile ad</li><li> QR Codes</li><li> Mobile Image ad</li><li> Location based Marketing</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong> SMS Marketing:  </strong>Remember those messages you get on your phone offering you a coupon on your next purchase or telling you about some new arrivals in the store? Well, that\'s what we can SMS marketing. it <g class="gr_ gr_9 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del" id="9" data-gr-id="9">simple</g> involves sending catching offers to your customer through text messages.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will have to build a database of phone numbers just like how you build your email address database. Customers have to give you the phone line, sending a random number offers has been proven not to be effective rather irritates the user which indirectly impacts the brand.</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'draft', 'open', 'closed', '', '', '', '', '2019-09-22 21:54:57', '2019-09-22 21:54:57', '', '0', 'https://damidols.com/?p=4662', '0', 'post', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4664', '4', '2019-09-22 08:30:28', '2019-09-22 08:30:28', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4663,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/image.png" alt="" class="wp-image-4663"/><figcaption><strong>Source</strong>: Newzoo</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here but in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? It simply means the act of selling your products or services to your audience by targeting Smartphone or Tablet users.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://ocdn.eu/pulscms-transforms/1/Zn8k9kpTURBXy8wMzIxMjFhNWNiZDhkMTBhYjdkNjJjNzg4NTRiYjA1ZS5wbmeRkwXNAxTNAbyBoTAF" alt="https://ocdn.eu/pulscms-transforms/1/Zn8k9kpTURBXy8wMzIxMjFhNWNiZDhkMTBhYjdkNjJjNzg4NTRiYjA1ZS5wbmeRkwXNAxTNAbyBoTAF"/><figcaption>Data above shows the 76% of internet users in Nigeria are Mobile Users.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2></h2>\n<!-- /wp:heading -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 08:30:28', '2019-09-22 08:30:28', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4665', '4', '2019-09-22 08:35:44', '2019-09-22 08:35:44', '', 'Nigeria-Mobile', '', 'inherit', 'open', 'closed', '', 'nigeria-mobile', '', '', '2019-09-22 08:44:22', '2019-09-22 08:44:22', '', '4662', 'https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile.png', '0', 'attachment', 'image/png', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4666', '4', '2019-09-22 08:37:53', '2019-09-22 08:37:53', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4663,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/image.png" alt="" class="wp-image-4663"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here but in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? It simply means the act of selling your products or services to your audience by targeting Smartphone or Tablet users.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile.png" alt="" class="wp-image-4665"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2></h2>\n<!-- /wp:heading -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 08:37:53', '2019-09-22 08:37:53', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4667', '4', '2019-09-22 08:45:03', '2019-09-22 08:45:03', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4663,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/image.png" alt="" class="wp-image-4663"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here but in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? It simply means the act of selling your products or services to your audience by targeting Smartphone or Tablet users.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2></h2>\n<!-- /wp:heading -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 08:45:03', '2019-09-22 08:45:03', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4668', '4', '2019-09-22 08:50:58', '2019-09-22 08:50:58', '', 'Mobile Global 1', '', 'inherit', 'open', 'closed', '', 'mobile-global-1', '', '', '2019-09-22 08:50:58', '2019-09-22 08:50:58', '', '4662', 'https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png', '0', 'attachment', 'image/png', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4669', '4', '2019-09-22 08:51:12', '2019-09-22 08:51:12', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here but in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? It simply means the act of selling your products or services to your audience by targeting Smartphone or Tablet users.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2></h2>\n<!-- /wp:heading -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 08:51:12', '2019-09-22 08:51:12', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4670', '4', '2019-09-22 09:27:12', '2019-09-22 09:27:12', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here but in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class="wp-block-quote"><p><em>As a promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</em></p><cite>Margaret Rouse</cite></blockquote>\n<!-- /wp:quote -->\n\n<!-- wp:paragraph -->\n<p> It simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:html -->\n<h4>HOW DOES IT WORK?</h4>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>MM cn</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>n</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 09:27:12', '2019-09-22 09:27:12', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4671', '4', '2019-09-22 09:57:34', '2019-09-22 09:57:34', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here but in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a> defines it as <g class="gr_ gr_24 gr-alert gr_gramm gr_inline_cards gr_run_anim Style multiReplace" id="24" data-gr-id="24">a</g> <em> promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</em></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> It simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:html -->\n<h4>HOW DOES IT WORK?</h4>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>MM cn</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>n</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 09:57:34', '2019-09-22 09:57:34', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4672', '4', '2019-09-22 10:02:12', '2019-09-22 10:02:12', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here but in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is?</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a> defines it as <g class="gr_ gr_24 gr-alert gr_gramm gr_inline_cards gr_run_anim Style multiReplace" id="24" data-gr-id="24">a</g> <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:html -->\n<h4>HOW DOES IT WORK?</h4>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>MM cn</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>n</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 10:02:12', '2019-09-22 10:02:12', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4673', '4', '2019-09-22 10:03:34', '2019-09-22 10:03:34', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here but in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a> defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:html -->\n<h4>HOW DOES IT WORK?</h4>\n<!-- /wp:html -->\n\n<!-- wp:paragraph -->\n<p>n</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 10:03:34', '2019-09-22 10:03:34', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4674', '4', '2019-09-22 10:20:48', '2019-09-22 10:20:48', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here but in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows N76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 10:20:48', '2019-09-22 10:20:48', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4675', '4', '2019-09-22 10:55:47', '2019-09-22 10:55:47', '', 'Smartphone-usage', '', 'inherit', 'open', 'closed', '', 'smartphone-usage', '', '', '2019-09-22 10:55:47', '2019-09-22 10:55:47', '', '4662', 'https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png', '0', 'attachment', 'image/png', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4676', '4', '2019-09-22 10:56:47', '2019-09-22 10:56:47', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here but in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach( the number of people that can see your advert ) is a concern for your and you want to spend less and get your business out there to <g class="gr_ gr_74 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="74" data-gr-id="74">alot</g> of audience, then MM is your <g class="gr_ gr_3 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace" id="3" data-gr-id="3">go to</g> <g class="gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins doubleReplace replaceWithoutSep" id="4" data-gr-id="4">route</g>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience that will see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675} -->\n<figure class="wp-block-image"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure>\n<!-- /wp:image -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 10:56:47', '2019-09-22 10:56:47', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4677', '4', '2019-09-22 11:02:04', '2019-09-22 11:02:04', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for your and you want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience that will see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 11:02:04', '2019-09-22 11:02:04', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4678', '4', '2019-09-22 11:36:17', '2019-09-22 11:36:17', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for your and you want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience that will see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on <g class="gr_ gr_5 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins doubleReplace replaceWithoutSep" id="5" data-gr-id="5">brand</g> which result later to Customer loyalty when they have no issue while visiting the <g class="gr_ gr_6 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="6" data-gr-id="6">brands</g> digital asset, while 30% of audiences abandon the digital asset when not optimised. </p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 11:36:17', '2019-09-22 11:36:17', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4679', '4', '2019-09-22 11:42:35', '2019-09-22 11:42:35', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience that will see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later to Customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the <g class="gr_ gr_34 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="34" data-gr-id="34">trasaction</g> or visit when <g class="gr_ gr_48 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep" id="48" data-gr-id="48">digital</g> asset is not mobile optimised. </p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 11:42:35', '2019-09-22 11:42:35', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4680', '4', '2019-09-22 11:55:15', '2019-09-22 11:55:15', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience that will see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later to Customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimised. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing gives you get a higher percentage of reach than that of  a TV ad and the cost at which you get the reach is 10 times lesser than of  the amount spent on TV ad.</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 11:55:15', '2019-09-22 11:55:15', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4681', '4', '2019-09-22 12:19:59', '2019-09-22 12:19:59', '', 'SMS-Rate', '', 'inherit', 'open', 'closed', '', 'sms-rate', '', '', '2019-09-22 12:19:59', '2019-09-22 12:19:59', '', '4662', 'https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png', '0', 'attachment', 'image/png', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4682', '4', '2019-09-22 12:22:21', '2019-09-22 12:22:21', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a mobile phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience that will see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later to Customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimised. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have an open rate of 6%, while text messages are delivererd and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 12:22:21', '2019-09-22 12:22:21', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4683', '4', '2019-09-22 12:43:44', '2019-09-22 12:43:44', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimised. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works the similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 12:43:44', '2019-09-22 12:43:44', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4684', '4', '2019-09-22 13:04:37', '2019-09-22 13:04:37', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimised. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s how to Mobile Marketing Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 13:04:37', '2019-09-22 13:04:37', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4685', '4', '2019-09-22 13:19:20', '2019-09-22 13:19:20', '', 'Mobile-Marketing-Strategy', '', 'inherit', 'open', 'closed', '', 'mobile-marketing-strategy', '', '', '2019-09-22 13:19:20', '2019-09-22 13:19:20', '', '4662', 'https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png', '0', 'attachment', 'image/png', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4686', '4', '2019-09-22 13:20:18', '2019-09-22 13:20:18', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimised. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s Mobile Marketing Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4685,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png" alt="" class="wp-image-4685"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With that said, there are few things you must define before you start your mobile marketing strategy, this is to ensure its effective for your brand:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What\'s your objective </li><li> Who are your Target Audience</li><li> Are they Mobile?</li><li> Integrate</li></ul>\n<!-- /wp:list -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 13:20:18', '2019-09-22 13:20:18', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4687', '4', '2019-09-22 13:28:55', '2019-09-22 13:28:55', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimised. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s How Mobile Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4685,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png" alt="" class="wp-image-4685"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With that said, there are few things you must define before you start your mobile marketing strategy, this is to ensure its effective for your brand:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What\'s your objective </li><li> Who is your Target Audience</li><li> Are they Mobile?</li><li> Integrat</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p> What\'s Your Objective:  What\'s your objective is simply straight forward, what do you want to achieve when the audience has seen your advert, Do you want them to do something like give you their numbers or email (Lead Generation) or Let them know there is a store close by that sells XYZ (Awareness) or better still give them a coupon for their next purchase when they come to your store (Coversion). </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You have to define your goal, this is the most important factor of all.</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 13:28:55', '2019-09-22 13:28:55', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4688', '4', '2019-09-22 13:35:37', '2019-09-22 13:35:37', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimised. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s How Mobile Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4685,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png" alt="" class="wp-image-4685"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With that said, there are few things you must define before you start your mobile marketing strategy, this is to ensure its effective for your brand:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What\'s your objective </li><li> Who is your Target Audience</li><li> Are they Mobile?</li><li> Integrat</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p> <strong>What\'s Your Objective:</strong>  What\'s your objective is simply straight forward, what do you want to achieve when the audiences have seen your advert, Do you want them to do something, like giving you their phone numbers or email (Lead Generation) or let them know there is a store close by that sells XYZ (Awareness) or better still give them a coupon for their next purchase when they come to your store (Conversion). </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You have to define your goal, this is the most important factor of all.</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 13:35:37', '2019-09-22 13:35:37', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4689', '4', '2019-09-22 13:38:22', '2019-09-22 13:38:22', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimised. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user in Nigeria. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s How Mobile Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4685,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png" alt="" class="wp-image-4685"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With that said, there are few things you must define before you start your mobile marketing strategy, this is to ensure its effective for your brand:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What\'s your objective </li><li> Who is your Target Audience</li><li> Are they Mobile?</li><li> Integrat</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p> <strong>What\'s Your Objective:</strong>  What\'s your objective is simply straight forward, what do you want to achieve when the audiences have seen your advert, Do you want them to do something, like giving you their phone numbers or email (Lead Generation) or let them know there is a store close by that sells XYZ (Awareness) or better still give them a coupon for their next purchase when they come to your store (Conversion). </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You have to define your goal, this is the most important factor of all.</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 13:38:22', '2019-09-22 13:38:22', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4690', '4', '2019-09-22 19:06:38', '2019-09-22 19:06:38', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimised. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user in Nigeria. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s How Mobile Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4685,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png" alt="" class="wp-image-4685"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With that said, there are few things you must define before you start your mobile marketing strategy, this is to ensure its effective for your brand:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What\'s your objective </li><li> Who is your Target Audience</li><li> Are they Mobile?</li><li> Integrat</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p> <strong>What\'s Your Objective:</strong>  What\'s your objective is simply straight forward, what do you want to achieve when the audiences have seen your advert, do you want them to do something, like giving you their phone numbers or email (Lead Generation) or let them know there is a store close by that sells XYZ (Awareness) or better still give them a coupon for their next purchase when they come to your store (Conversion). </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You have to define your goal, this is the most important factor of all.</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 19:06:38', '2019-09-22 19:06:38', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
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INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4692', '4', '2019-09-22 19:34:06', '2019-09-22 19:34:06', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimized. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user in Nigeria. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s How Mobile Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4685,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png" alt="" class="wp-image-4685"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With that said, there are few things you must define before you start your mobile marketing strategy, this is to ensure its effective for your brand:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What\'s your objective </li><li> Who is your Target Audience</li><li> Are they Mobile?</li><li> Integrat</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p> <strong>What\'s Your Objective:</strong>  What\'s your objective is simply straight forward, what do you want to achieve when the audiences have seen your advert, do you want them to do something, like giving you their phone numbers or email (Lead Generation) or let them know there is a store close by that sells XYZ (Awareness) or better still give them a coupon for their next purchase when they come to your store (Conversion). </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You have to define your goal, this is the most important factor of all, above all it should be realistic and challenging.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What is your Target Audience:</strong> If objective is like a path way while making a journey, then knowing who you want to talk to (Target Audience), is equivalent to knowing your destination. The whole campaign will be fruitless if we do not know or pick the right target audience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So how do we get to know about our Target Audience? the answer is simple, through research.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4691,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/buyers-persona.png" alt="" class="wp-image-4691"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Create buyers persona of your audience, do interviews, do surveys, ask your customers question relating to your product or services,  have plenty of session with them. The most important thing here is to listen to them. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If this is done right, your result will be as.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 19:34:06', '2019-09-22 19:34:06', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4693', '4', '2019-09-22 20:02:25', '2019-09-22 20:02:25', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimized. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user in Nigeria. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s How Mobile Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4685,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png" alt="" class="wp-image-4685"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With that said, there are few things you must define before you start your mobile marketing strategy, this is to ensure its effective for your brand:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What\'s your objective </li><li> Who is your Target Audience</li><li> Mobile Optimized?</li><li> Integrate</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p> <strong>What is your Objective:</strong>  What\'s your objective is simply straight forward, what do you want to achieve when the audiences have seen your advert, do you want them to do something, like giving you their phone numbers or email (Lead Generation) or let them know there is a store close by that sells XYZ (Awareness) or better still give them a coupon for their next purchase when they come to your store (Conversion). </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You have to define your goal, this is the most important factor of all, above all it should be realistic and challenging.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What is your Target Audience:</strong> If objective is like a path way while making a journey, then knowing who you want to talk to (Target Audience), is equivalent to knowing your destination. The whole campaign will be fruitless if we do not know or pick the right target audience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So how do we get to know about our Target Audience? the answer is simple, through research.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4691,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/buyers-persona.png" alt="" class="wp-image-4691"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Create buyers persona of your audience, do interviews, do surveys, ask your customers question relating to your product or services,  have plenty of session with them. The most important thing here is to listen to them. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If this is done right, you will be amazed with the results at your disposal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Mobile Optimized:</strong> Imagine a scenario where you did everything to get your crush to go on a date with you but on getting to the restaurant, you forgot to your card at home. I know its extremely disappointing. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That\'s what you get with a website that\'s not mobile optimized. You have done an amazing campaign and targeted the right audience and on getting to your website, it was not mobile optimized. The answer is simple, you lose them and that\'s not all, research shows that 57% of customers never recommends a website if they had a bad mobile experience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 20:02:25', '2019-09-22 20:02:25', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4694', '4', '2019-09-22 20:10:57', '2019-09-22 20:10:57', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimized. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user in Nigeria. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s How Mobile Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4685,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png" alt="" class="wp-image-4685"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With that said, there are few things you must define before you start your mobile marketing strategy, this is to ensure its effective for your brand:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What\'s your objective </li><li> Who is your Target Audience</li><li> Mobile Optimized?</li><li> Integrate</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p> <strong>What is your Objective:</strong>  What\'s your objective is simply straight forward, what do you want to achieve when the audiences have seen your advert, do you want them to do something, like giving you their phone numbers or email (Lead Generation) or let them know there is a store close by that sells XYZ (Awareness) or better still give them a coupon for their next purchase when they come to your store (Conversion). </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You have to define your goal, this is the most important factor of all, above all it should be realistic and challenging.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What is your Target Audience:</strong> If objective is like a path way while making a journey, then knowing who you want to talk to (Target Audience), is equivalent to knowing your destination. The whole campaign will be fruitless if we do not know or pick the right target audience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So how do we get to know about our Target Audience? the answer is simple, through research.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4691,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/buyers-persona.png" alt="" class="wp-image-4691"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Create buyers persona of your audience, do interviews, do surveys, ask your customers question relating to your product or services,  have plenty of session with them. The most important thing here is to listen to them. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If this is done right, you will be amazed with the results at your disposal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Mobile Optimized:</strong> Imagine a scenario where you did everything to get your crush to go on a date with you but on getting to the restaurant, you forgot to your card at home. I know its extremely disappointing. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That\'s what you get with a website that\'s not mobile optimized. You have done an amazing campaign and targeted the right audience and on getting to your website, it was not mobile optimized, totally bad experience to a potential customer. You lose them instantly and that\'s not all, research shows that <a href="https://bitwizards.com/Thought-Leadership/Blog/2012/August-2012/Responsive-Web-Design-What-it-is-and-Why-Your-Bus">57% of customers</a> never recommends a website if they had a bad mobile experience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 20:10:57', '2019-09-22 20:10:57', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4695', '4', '2019-09-22 20:30:13', '2019-09-22 20:30:13', '', 'Mobile-Optimised.', '', 'inherit', 'open', 'closed', '', 'mobile-optimised', '', '', '2019-09-22 20:30:13', '2019-09-22 20:30:13', '', '4662', 'https://damidols.com/wp-content/uploads/2019/09/Mobile-Optimised..png', '0', 'attachment', 'image/png', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4696', '4', '2019-09-22 20:32:18', '2019-09-22 20:32:18', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimized. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user in Nigeria. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s How Mobile Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4685,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png" alt="" class="wp-image-4685"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With that said, there are few things you must define before you start your mobile marketing strategy, this is to ensure its effective for your brand:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What\'s your objective </li><li> Who is your Target Audience</li><li> Mobile Optimized?</li><li> Integrate</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p> <strong>What is your Objective:</strong>  What\'s your objective is simply straight forward, what do you want to achieve when the audiences have seen your advert, do you want them to do something, like giving you their phone numbers or email (Lead Generation) or let them know there is a store close by that sells XYZ (Awareness) or better still give them a coupon for their next purchase when they come to your store (Conversion). </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You have to define your goal, this is the most important factor of all, above all it should be realistic and challenging.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What is your Target Audience:</strong> If objective is like a path way while making a journey, then knowing who you want to talk to (Target Audience), is equivalent to knowing your destination. The whole campaign will be fruitless if we do not know or pick the right target audience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So how do we get to know about our Target Audience? the answer is simple, through research.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4691,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/buyers-persona.png" alt="" class="wp-image-4691"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Create buyers persona of your audience, do interviews, do surveys, ask your customers question relating to your product or services,  have plenty of session with them. The most important thing here is to listen to them. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If this is done right, you will be amazed with the results at your disposal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Mobile Optimized:</strong> Imagine a scenario where you did everything to get your crush to go on a date with you but on getting to the restaurant, you forgot to your card at home. I know its extremely disappointing. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That\'s what you get with a website that\'s not mobile optimized. You have done an amazing mobile marketing campaign and targeted the right audience and on getting to your website, it was not mobile optimized, totally bad experience to a potential customer. You lose them instantly and that\'s not all, research shows that <a href="https://bitwizards.com/Thought-Leadership/Blog/2012/August-2012/Responsive-Web-Design-What-it-is-and-Why-Your-Bus">57% of customers</a> never recommends a website if they had a bad mobile experience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4695,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Optimised..png" alt="" class="wp-image-4695"/><figcaption>A sample of a responsive website</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Irrespective of your tactic whether it\'s Mobile ads, SMS marketing or APP marketing, your website must be mobile optimized to avoid to loss of a potential customer.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 20:32:18', '2019-09-22 20:32:18', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4697', '4', '2019-09-22 21:44:42', '2019-09-22 21:44:42', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimized. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user in Nigeria. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s How Mobile Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4685,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png" alt="" class="wp-image-4685"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With that said, there are few things you must define before you start your mobile marketing strategy, this is to ensure its effective for your brand:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What is your objective </li><li> Who is your Target Audience</li><li> Mobile Optimized?</li><li> Connect</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p> <strong>What is your Objective:</strong>  What\'s your objective is simply straight forward, what do you want to achieve when the audiences have seen your advert, do you want them to do something, like giving you their phone numbers or email (Lead Generation) or let them know there is a store close by that sells XYZ (Awareness) or better still give them a coupon for their next purchase when they come to your store (Conversion). </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You have to define your objective, this is the most important factor of all, above all, it should be realistic and challenging.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What is your Target Audience:</strong> If objective is like a path way while making a journey, then knowing who you want to talk to (Target Audience), is equivalent to knowing your destination. The whole campaign will be fruitless if we do not know or pick the right target audience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So how do we get to know about our Target Audience? the answer is simple, through research.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4691,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/buyers-persona.png" alt="" class="wp-image-4691"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Create buyers persona of your audience, do interviews, do surveys, ask your customers question relating to your product or services,  have plenty of session with them. The most important thing here is to listen to them. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If this is done right, you will be amazed with the results at your disposal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Mobile Optimized:</strong> Imagine a scenario where you did everything to get your crush to go on a date with you but on getting to the restaurant, you forgot to your card at home. I know its extremely disappointing. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That\'s what you get with a website that\'s not mobile optimized. You have done an amazing mobile marketing campaign and targeted the right audience and on getting to your website, it was not mobile optimized, totally bad experience to a potential customer. You lose them instantly and that\'s not all, research shows that <a href="https://bitwizards.com/Thought-Leadership/Blog/2012/August-2012/Responsive-Web-Design-What-it-is-and-Why-Your-Bus">57% of customers</a> never recommends a website if they had a bad mobile experience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4695,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Optimised..png" alt="" class="wp-image-4695"/><figcaption>A sample of a responsive website</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Irrespective of your tactic whether it\'s Mobile ads, SMS marketing or APP marketing, your website must be mobile optimized to avoid to loss of a potential customer.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Connect-</strong>  Customers are always eager to interact with brands especially those they are loyal to, integrating your business activities ( customer support,  content marketing and social media e.t.c) into your mobile strategy is simply a must because it \'s a medium where a majority of your customers can be found.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With the mobile marketing strategy developed, the next phase is to choose a revelant mobile marketing type based on your objectives and business strategy.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They are the different types of mobile marketing, the type that works best for your business will depend on your target audience and budget.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Text (SMS) promotions</li><li> Mobile Display</li><li> App Based </li><li> Mobile Coupons</li><li> Location-Based Promotions</li><li> Augmented Reality</li><li> Mobile Payment</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Remember those messages you get on your phone offering you a coupon on your next purchase or telling you about some new arrivals in the store? Well, that\'s what we can SMS marketing. it simple involves sending catching offers to your customer through text messages.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will have to build a database of phone numbers just like how you build your email address database. Customers have to give you the phone line, sending a random number offers has been proven not to be effective rather irritates the user which indirectly impacts the brand.</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 21:44:42', '2019-09-22 21:44:42', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
INSERT INTO `#__posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES ('4698', '4', '2019-09-22 21:54:53', '2019-09-22 21:54:53', '<!-- wp:paragraph -->\n<p>Mobile phone, a device will move around within our pocket to communicate with friends &amp; family but majorly to know about news/trends happening around the world. According to <a href="https://www.bankmycell.com/blog/how-many-phones-are-in-the-world">Statista</a>, 35.13% of the population in the world use a smartphone, with Nigeria, being the fifteenth on the list, 18.50% of her population already using a smart phone and that statistic is projected to shoot up in five years time.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4668,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Global-1.png" alt="" class="wp-image-4668"/><figcaption> Data  showing Smartphone penetration ranking. <strong>Source</strong>: NewZoo </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>From these, we can all acknowledge that targeting smartphone/tablet users is the best way to get your Target Audience (People you want to sell or tell about your business). Mobile is the <s>future</s>, it\'s already here in the developed countries but soon to take over our continent "Africa". It will be the best form of advertising, you will ever see.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Before we drill down, let\'s define what mobile marketing is? <a rel="noreferrer noopener" href="https://searchmobilecomputing.techtarget.com/definition/mobile-marketing" target="_blank">Margaret Rouse</a>&nbsp;defines it as a <em> </em>promotional activity designed for delivery to cell phones,  smartphones, and other handheld devices, usually as a component of a  multi-channel campaign.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> My definitation of Mobile Marketing simply means the act of selling your products or services to your audience by targeting them through their smartphone or tablet.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Mobile phones have changed the way the target audience relates to brands.  In Nigeria presently, people sit at the comfort of their homes and do virtually everything through their phones. Booking of hotels, making a reservation at a restaurant, buying grocery from the <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">next door</g> store and having it delivered to them without breaking a sweat, that\'s what mobile gives you, all in a small screen. That\'s the new normal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As an Entrepreneur, positioning and making sure your business is seen by your potential customers is what mobile marketing is all about and planning a marketing strategy without considering mobile marketing is a failed plan even before you start.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4665,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Nigeria-Mobile-e1569141853881.png" alt="" class="wp-image-4665"/><figcaption>Data above shows 76% of Internet Usage in Nigeria is from Mobile.</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2>Why Mobile Marketing?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What makes this medium so important today? Here are the factors I have considered important that makes mobile marketing important to advertising. So folks, let explore.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p> <strong>Reach </strong>-  If reach ( the number of people that can see your advert ) is a concern for you but want to spend less and get your business out there to a lot of audiences, then MM is your go-to route.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href="https://www.mobilestatistics.com/mobile-news/23-days-a-year-spent-on-your-phone.aspx">Mobile Statistics</a> recently released a report that an average person spends 90 minutes a day on their phone, while a survey by <a href="https://www.salmat.com.au/blog/why-mobile-marketing-is-more-important-now">Salmat</a> shows that 79% of smartphones users reported that the first thing their do in the morning is to check their phone.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Mobile Marketing, not only do you have a large audience at your disposal to see your advert, you can as well send your advert to these audiences at a time you are sure they would see it.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4675,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Smartphone-usage.png" alt="" class="wp-image-4675"/><figcaption>Survey shows that 79% check their phones in the morning. </figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Cu<g class="gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace gr-progress sel" id="12" data-gr-id="12">s</g>tomer Engagement-</strong>  Do you know a good experience with your brand asset (website for example) can potentially give you a loyal customer? </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, you are interested in getting a new shoe for yourself and you saw a website from Google that has exactly the product you want but on getting to the website, you found out the website was not optimised for mobile. Would you go to a desktop computer to buy the shoe or would you look for another website to get the product? Am pretty sure a lot of people would pick their comfort over money.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows 61% of audiences develop nice opinions on a brand which result later into customer loyalty when they have no issue while visiting the brand\'s digital asset, while 30% of audiences abandon the transaction or visit when a digital asset is not mobile optimized. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Cost-effective:</strong> Digital Marketing, am certain you have seen or heard those words recently, the truth is that\'s where the world is moving to in terms of advertisement. A medium where you spend less and get more coverage.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With mobile marketing, you get a number of reach than that of a TV ad and the cost at which you get the reach is 10 times lesser than that of the amount spent on a TV ad.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4681,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/SMS-Rate.png" alt="" class="wp-image-4681"/><figcaption>Mobile Marketing is personal, with a response rate of 45%</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Instant</strong>: Think mobile marketing, think personal. The same way, we think email marketing is personal to each customer, so is mobile marketing but what makes it exceptional and more better than email marketing is its response rate.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is said to have a response rate of 6%, while text messages are delivered and read instantly to an audience with a response rate of 45%.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>How Does Mobile Marketing Work?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We have been talking about the "Why" of mobile marketing and I am sure you will want to know how this medium works. Spoiler alert, it\'s not rocket science, I assure you it works similarly to other types of marketing. There\'s only one difference - your customers use their mobile to find and connect to your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order words, <g class="gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace" id="7" data-gr-id="7">you</g> target, connect and communication to your target audience through mobile devices. Right now Nigerians majorly connect to the internet through the use of smartphones, tablets, game console taking a major portion of the internet user in Nigeria. Please see Mobile statistics above.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {"level":4} -->\n<h4>Here\'s How Mobile Marketing Works,</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Develop a Mobile Marketing Strategy: </strong>I think before we dive into this, it should be pointed out that mobile marketing does not work the same way for all businesses. You will have to come up with a strategy that fits your business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4685,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Marketing-Strategy.png" alt="" class="wp-image-4685"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>With that said, there are few things you must define before you start your mobile marketing strategy, this is to ensure its effective for your brand:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>What is your objective </li><li> Who is your Target Audience</li><li> Mobile Optimized?</li><li> Connect</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p> <strong>What is your Objective:</strong>  What\'s your objective is simply straight forward, what do you want to achieve when the audiences have seen your advert, do you want them to do something, like giving you their phone numbers or email (Lead Generation) or let them know there is a store close by that sells XYZ (Awareness) or better still give them a coupon for their next purchase when they come to your store (Conversion). </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You have to define your objective, this is the most important factor of all, above all, it should be realistic and challenging.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What is your Target Audience:</strong> If objective is like a path way while making a journey, then knowing who you want to talk to (Target Audience), is equivalent to knowing your destination. The whole campaign will be fruitless if we do not know or pick the right target audience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So how do we get to know about our Target Audience? the answer is simple, through research.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4691,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/buyers-persona.png" alt="" class="wp-image-4691"/></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Create buyers persona of your audience, do interviews, do surveys, ask your customers question relating to your product or services,  have plenty of session with them. The most important thing here is to listen to them. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If this is done right, you will be amazed with the results at your disposal.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Mobile Optimized:</strong> Imagine a scenario where you did everything to get your crush to go on a date with you but on getting to the restaurant, you forgot to your card at home. I know its extremely disappointing. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That\'s what you get with a website that\'s not mobile optimized. You have done an amazing mobile marketing campaign and targeted the right audience and on getting to your website, it was not mobile optimized, totally bad experience to a potential customer. You lose them instantly and that\'s not all, research shows that <a href="https://bitwizards.com/Thought-Leadership/Blog/2012/August-2012/Responsive-Web-Design-What-it-is-and-Why-Your-Bus">57% of customers</a> never recommends a website if they had a bad mobile experience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {"id":4695,"align":"center"} -->\n<div class="wp-block-image"><figure class="aligncenter"><img src="https://damidols.com/wp-content/uploads/2019/09/Mobile-Optimised..png" alt="" class="wp-image-4695"/><figcaption>A sample of a responsive website</figcaption></figure></div>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Irrespective of your tactic whether it\'s Mobile ads, SMS marketing or APP marketing, your website must be mobile optimized to avoid to loss of a potential customer.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Connect-</strong>  Customers are always eager to interact with brands especially those they are loyal to, integrating your business activities ( customer support,  content marketing and social media e.t.c) into your mobile strategy is simply a must because it \'s a medium where a majority of your customers can be found.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With the mobile marketing strategy developed, the next phase is to choose a revelant mobile marketing type based on your objectives and business strategy.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They are the different types of mobile marketing, the type that works best for your business will depend on your target audience and budget.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>SMS Marketing</li><li> Mobile Search ads</li><li> <g class="gr_ gr_52 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="52" data-gr-id="52">App based</g> Marketing </li><li> In-game Mobile ad</li><li> QR Codes</li><li> Mobile Image ad</li><li> Location based Marketing</li></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong> SMS Marketing:  </strong>Remember those messages you get on your phone offering you a coupon on your next purchase or telling you about some new arrivals in the store? Well, that\'s what we can SMS marketing. it <g class="gr_ gr_9 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del" id="9" data-gr-id="9">simple</g> involves sending catching offers to your customer through text messages.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will have to build a database of phone numbers just like how you build your email address database. Customers have to give you the phone line, sending a random number offers has been proven not to be effective rather irritates the user which indirectly impacts the brand.</p>\n<!-- /wp:paragraph -->', 'Mobile Marketing in Nigeria', '', 'inherit', 'closed', 'closed', '', '4662-revision-v1', '', '', '2019-09-22 21:54:53', '2019-09-22 21:54:53', '', '4662', 'https://damidols.com/4662-revision-v1/', '0', 'revision', '', '0');
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